PENTAX Announces New 90mm Macro Lens
New HD PENTAX D FA 645 MACRO 90mm F2.8 ED AW SR lens designed exclusively for the PENTAX medium format 645D SLR camera body
DENVER, CO (September 10, 2012) — PENTAX RICOH IMAGING AMERICAS CORPORATION
(PENTAX), today announces the HD PENTAX D FA 645 Macro 90mm F2.8 ED AW
SR interchangeable medium-telephoto lens, designed for the company’s
645D SLR medium format camera. When mounted on a PENTAX 645D, this lens
offers a 35mm equivalent focal length of approximately 71mm (or
approximately 56mm when mounted on a PENTAX 645 film-format camera
body). By incorporating two ED (extra-low dispersion) elements and one
glass-molded aspherical element in its optics, the lens assures high
resolution image reproduction over the entire image field, while
effectively minimizing chromatic aberration – a problem commonly
associated with fast lenses.
“The new HD PENTAX D FA 645 90mm lens was designed exclusively for our
645D medium-format SLR cameras and it marks an important expansion in
our medium-format lens lineup,” explains John Carlson, Sr. Manager of
Sales and Marketing, PENTAX. “This versatile medium telephoto lens is
ideal not only for portrait and macro photography, but scenic and still
life photography as well.”
The FA 645 90mm lens offers macro photography at a maximum magnification
of 0.5X. In close-up applications, its floating mechanism effectively
compensates for the curvature of the field to assure sharp, well-defined
images.
PENTAX D FA 645 90mm HD Lens Features
New HD Coating and Aero Bright Coating to optimize light transmittance and minimize reflection
This lens is treated with HD Coating*, a newly developed, high grade
multi-layer lens coating , which offers higher light transmittance with
reduced reflection, to deliver sharp, clear images free of flare and
ghosting, even under demanding lighting conditions such as backlight. By
coupling this coating with the PENTAX-exclusive, high grade Aero Bright
Coating,** this lens optimizes light transmittance while minimizing
refraction.
* HD stands for High Definition, and signifies the lens’s capacity to
reproduce images that excel in transparency, definition, resolution and
rendition.
** A PENTAX-original lens coating process developed through the use of
advanced nanotechnology. Using a silica aerogel with a uniform porous
structure as the base material, this coating produces clear,
high-quality images by assuring an outstanding anti-reflection
performance over a broad wavelength range.
PENTAX-original, lens-based SR mechanism
This is the first lens to incorporate the PENTAX-innovated SR (Shake
Reduction) mechanism within the lens barrel. Since this mechanism
effectively compensates for camera shake up to approximately 3.5 shutter
steps, the user is assured of sharp, blur-free images even under
conditions prone to camera shake, such as when handholding the camera in
poorly lit locations without flash illumination, or when photographing
sunset scenes.
Dustproof, weather-resistant construction
Part of the AW (All Weather) series, this lens features a dependable
dustproof and weather-resistant construction with 11 special seals to
effectively prevent the intrusion of dust and water into the lens
interior. By mounting it on a PENTAX 645D camera body, the user is
assured of a durable, reliable imaging system that performs superbly in
demanding outdoor conditions such as rain, mist, or in locations prone
to water splashes or spray.
New exterior design signifying HD series
While inheriting traditional design features of PENTAX medium-format
lenses, such as a twill-patterned focus ring and metal rings, this lens
features a red anodized ring on the front of the focus ring to signify
the new HD PENTAX lens series and enhance its exclusive appearance.
Other features:
• Quick-Shift Focus system for instant switching to manual focus
operation after the subject is captured in focus by the camera’s AF
system
• SP (Super Protect) coating applied to the front surface of the lens to
effectively repel water and grease and to allow dust and stains to be
easily wiped from the front lens element.
• Rounded diaphragm blades deliver precise control while producing a
smooth, beautiful bokeh (out-of-focus rendition), minimizing the
streaking effect of point light sources
For details on the complete line-up of PENTAX lenses, visit:
http://pentaximaging.com/camera-lenses/about .
Pricing & Availability
Availability of the HD PENTAX D FA 645 MACRO 90mm F2.8 ED AW SR lens is
to be announced but will be offered at retail outlets nationwide and
online with a suggested retail price of $4,499.95.
