BlackRapid
Announces ProtectR, "Left Handed" Camera Straps and New Colored Women's Limited
Edition
More
groundbreaking products from leading photography accessories innovators
July
18, 2012—Seattle, Washington—BlackRapid, creators of The Original Camera Sling™,
the revolutionary camera strap system, this week announced the launch of two
innovative new photography accessories, the Sport-L camera strap and the
ProtectR. Designed specifically for left-handed photographers, the
Sport-L camera strap is ergonomic, stylish, efficient and built for
speed. The ProtectR attaches to an existing camera strap or bag,
providing additional security for travelers. In addition, for
female photographers looking for both style and function, BlackRapid is
offering a limited-edition women’s strap color, in vivid white.
“We
strive to create products that solve fundamental problems for photographers, so
they can live the moment and not have to fuss with their gear,” said Ron
Henry, photographer and founder of, BlackRapid. “Whether it’s wanting to feel
more secure in unfamiliar surroundings or just being a left-hander, we want to
provide the solution.”
Sport-L
Strap
The
Sport-L Strap is the world’s first camera strap designed exclusively for
left-handed photographers. Now, a new group of left-handed shooters have all
the advantages that the Sport strap has provided right-handed individuals since
the launch of the Sport Strap in 2010. The strap is designed to fit the contour
of a photographer who wants the camera strap to sit on their right shoulder
while grabbing the camera from the left side of the body. The Sport-L Camera
strap compliments BlackRapid’s Classic and Cargo camera straps that can be worn
by right or left-handed shooters.
Delivered
with the same features and ballistic nylon material as our other R-straps, the
Sport-L Strap also comes with a stabilizer strap (Brad) to keep the pad
anchored in place for even the most active photographers.
“I
used the new Sport-L strap for a photo shoot of a cyclist in motion, which
involved handheld panning shots, as well as the use of a tripod, and was amazed
by the results,” said Kisha Beek, a left-handed professional photographer and
BlackRapid advocate based in Dubai. “I was able to move around
comfortably, and get into different positions to shoot from different angles
without the camera swinging around unnecessarily. This is the first
camera strap I’ve ever seen that’s been especially designed to work with the
different requirements of a left-hander.”
ProtectR
ProtectR
features a solid lightweight 1.5mm steel security cable, which provides a
perimeter barrier around the BlackRapid camera strap to prevent the strap from
being cut. This is ideal for travelers who want added protection in unfamiliar
surroundings.
In
addition, the ProtectR adds a first level of deterrence by exposing the cable
through small cut-aways in the fabric to reveal the cable to avoid any initial
encounter, unlike other products where the strand is
concealed and the offender is unaware of any protection. The ProtectR comes in
two accommodating sizes.
Women’s
Strap
The
BlackRapid Women's Strap is the camera strap designed for women, by women. The
shoulder pad is ergonomically curved to fit the female body. This sleek durable
design is available in classic black ballistic, black floral textured and now
in a limited edition, BlackRapid is making the women's strap available in vivid
white.
All
products are available now at specialty photography retailers around the globe.
The
Sport -L strap and ProtectR continue the company’s move into the broader camera
accessories market with products designed for speed, comfort and efficiency. In
addition to camera straps, the company also offers the SnapR line of camera
bags and the LensBling Rear Cap System, with
easy-to-see graphics and labels for the focal length of the lens on the rear
lens cap.
“One
of our primary objectives is to be a provider of superior customer relations,
in doing so, we focus on our customers needs and the input provided by our
global community of photographers. The Sport –L is an outcome of this process
with respect to listening to a select group and developing a product for their
needs,” said
Kurt Peterson, President of Black Rapid Inc.
For
more information about other BlackRapid products go to BlackRapid.com, or any
of our listed retailers or distributors for further information.
About
BlackRapid
BlackRapid
is the premier camera accessory brand, offering products designed to improve
the speed, comfort and efficiency of consumer and professional photographers.
Based in Seattle, WA, BlackRapid’s products are distributed in over 50
countries. Seattle photographer Ron Henry founded BlackRapid in 2008, with
co-owner and BlackRapid President, Kurt Peterson.
