Hasselblad is working closely with renowned imaging standards expert
Scott Geffert to promote a new era of ‘Best Practice’ in the industry.
The news comes as the company launches its new Phocus Calibration Guide for the Hasselblad digital camera system.
June 25, 2012 -- Peter Stig-Nielsen, Hasselblad's director of digital camera products
said: "Our launch of the new calibration guide is an important step in
our mission to educate users with current best practices and is designed
to meet the emerging standards for accurate colour and tonal
The 'How To' guide includes specific instruction
on creating custom ICC input profiles using third party charts and
profiling software. Additionally the guide offers Phocus configuration
suggestions for capturing two dimensional originals as well as three
Scott Geffert, president at Imagingetc
has become an acclaimed 'voice of the industry' for his work on
developing and deploying universal imaging standards.
Stig-Nielsen: "We are delighted to announce this formal cooperation with
Scott in a joint mission to help advance imaging standards. We will be
working with our R&D team to further address the specific needs of
the cultural heritage community - the area where art meets science. We
manufacture real solutions for real photographic applications based on
Our Special Applications Department is a
hub where Hasselblad users' innovation meets creative minds at
Hasselblad R&D. This enables us to look at new opportunities in
specialist photographic fields such as aerial photography, forensic
science, 3D imaging and more."
For more information and to download the new Phocus Calibration Guide for free go to: