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Kodak Quietly Announces the New Kodak EasyShare Z981

Kodak Quietly Announces the New Kodak EasyShare Z981

Kodak Quietly Announces the New Kodak EasyShare Z981

January 6, 2010 -- Kodak has quietly announced the new EasyShare Z981, a 14-megapixel superzoom model with 26x optical zoom lens (26-676mm equivalent), a large 3.0" LCD display, 720p HD video mode, and includes a detachable vertical grip for comfortable shooting in both landscape and portrait positions. The camera is priced at $329.95.

The big feature is of course the 26X SCHNEIDER-KREUZNACH VARIOGON Optical Zoom Lens, which provides a fast f/2.8 maximum aperture at wide-angle and an f/5.0 maximum aperture at full telephoto.  The camera also features face recognition, image stabilization, high ISO (up to 6400 at reduced resolution), and a Kodak Share button for fast image uploads to YouTube, FACEBOOK, FLICKR, and the Kodak Gallery.

Here is additional information from the Kodak Product Page:

Sharing your life just got simpler

With Kodak’s Share button, uploading your pictures is amazingly simple.

One-button upload—turn moments into memories

  • Snap your picture
  • Press the Share button and tag it to YouTube, FACEBOOK, FLICKR and KODAK Gallery sites, plus e-mail too
  • Connect your camera to your computer, and with Kodak’s Share button app, your pictures are automatically uploaded
  • Your pictures and videos are automatically transferred to your computer


The complete solution for transferring, online sharing, e-mailing, organizing, editing, and creative printing of your pictures.

  • Organize your pictures with your own tags, star ratings, and date and time stamps, then use the search feature to quickly find any picture in your collection
  • Edit your pictures with ease—select from a variety of simple tools that reduce red-eye, improve lighting, remove wrinkles and blemishes, and add text
  • Create photo projects online or at home—choose from hundreds of templates and designs to create album pages, cards, invitations and much more
  • Manually upload to YouTube, FACEBOOK, FLICKR and KODAK Gallery sites, plus e-mail too

The power is in your hand—vertical shots, powerful zoom, wide-angle lens

Vertical shutter release

  • Shoot vertically and horizontally with the convenient vertical shutter release
  • Detachable vertical grip (included) provides maximum comfort while shooting vertically

Powerful 26X optical zoom lens

The 26X SCHNEIDER-KREUZNACH VARIOGON Optical Zoom Lens (35 mm equivalent: 26–676 mm) zooms in even faster and closer to deliver crisp, steady shots for extraordinary creative performance

Fast (f/2.8–f/5.0) 26 mm wide-angle lens

Capture dramatic shots in tight quarters or in front of spectacular landscapes

Image stabilization

  • Capture sharp, steady shots when shooting at long zoom ranges
  • Image stabilization automatically minimizes camera shake to deliver sharper pictures

Amazing quality prints with 14 MP

  • 14 MP means you can make stunning prints up to 30 × 40 in.
  • More megapixels means you can crop and enlarge and still have great picture quality
  • However you choose to print—at home, at retail, or online—trust KODAK for picture quality that’s truly exceptional and for memories that will last

Fast click-to-capture speed

< 0.2 second picture-capture speed means you can capture that challenging action shot without delay.

Beautiful pictures, more often—automatically

Who says you can’t have it all? The KODAK EASYSHARE Z981 Digital Camera blends the latest picture-taking technology with the ultimate in style.

Kodak's Smart Capture feature

Take better pictures than ever before. Kodak’s innovative Smart Capture feature adjusts camera settings for great pictures in just about any environment—automatically.

  • Intelligent scene detection—detects and analyzes scene conditions
  • Intelligent capture control—automatically sets camera settings including exposure, focus and ISO for clear, sharp pictures even in low light and challenging situations
  • Intelligent image processing—reduces noise and clears up dark shadows for vibrant, crisp details and true-to-life colors
  • Experience Smart Capture 

True HD quality: capture stunning pictures and video

HD picture capture

  • Capture beautiful HD pictures in 16:9 format
  • View your pictures in high definition on an HDTV or other HD devices

HD video capture

  • Capture HD quality video
  • Capture more video while using less memory with MPEG-4 compression
  • Print multiple frames on a 4 × 6 in. print
  • Save single frames and e-mail family and friends
  • Mark special spots in your video with video bookmarking

Be in control with sophisticated camera features

Enhanced lighting control

  • Responsive performance, including fast power up, shot-to-shot and click-to–capture
  • RAW[1]file format for full creative flexibility

Program auto, aperture priority, shutter priority, and manual modes

  • Program mode (P)—camera sets optimal shutter speed and aperture combination
  • Aperture priority mode (A)—you choose aperture, the camera sets shutter speed
  • Shutter priority mode (S)—you choose shutter speed, the camera sets aperture
  • Manual mode (M)—you choose both the aperture and shutter speed

Manual controls

  • Exposure compensation—± 2.0 EV in ± 1/3 EV step increments
  • Aperture—f/2.8–f/5.0
  • Shutter speed—16–1/2000 sec.
  • ISO equivalents—(automatic), 64, 100, 200, 400, 800, 1600, 3200, 6400[2]
  • Auto focus—TTL imager AF system
  • Exposure metering—multi-pattern, center-weighted, center-spot
  • White balance—auto, daylight, tungsten, fluorescent, open shade
  • Flash mode—auto, off, fill, red-eye reduction

Multiple scene modes

  • Portrait modes—portrait, night portrait, backlight, self
  • Landscape modes—landscape, night landscape, fireworks
  • Bright scene modes—sport, beach, snow
  • Action modes—sport, children
  • Close-up modes—flower
  • Text/Documents mode—get sharp text when photographing documents
  • Manner/Museum mode—use when sound or flash are not desired

5 color modes

  • High color
  • Low color
  • Natural color
  • Black and white
  • Sepia

Losing track of your favorite faces is a thing of the past

Kodak’s Face Recognition feature

  • Find, organize, and share your pictures easily
  • Camera automatically recognizes up to 20 pre-tagged faces so you can easily locate and share them later
  • Recognizes up to five faces in a single image
  • Name tags carry over to your favorite photo management software for easy searching

Relive moments and share pictures on the back of your camera

The 3 in. bright LCD features KODAK Color Science Technology for brighter, more vibrant details.

Taking great pictures is just the beginning

The Z981 is more than just a powerful zoom camera. With features like multimedia slideshow, text and favorite tags, and HD video, it gives you the control to take the shots you envision, and the flexibility to do more with them later on.

Multimedia slideshow

Tell your story your way using the multimedia slideshow feature.

  • Turn your pictures into a creative multimedia slideshow right on your camera
  • Set the mood when you choose from pre-loaded sound themes and creative transitions
  • Insert creative transitions and bring your pictures to life


Make your pictures as vivid as the moment you took them. Print better, brighter pictures using KODAK PERFECT TOUCH Technology in PASM modes.

  • Make better, brighter pictures
  • Relive your memories in richer detail
  • Clear up dark shadows to reveal better more smiles

High ISO mode

  • Capture the details in low light conditions and fast action situations with a powerful, high ISO (up to 6400[3])
  • Faster shutter speeds mean you can capture scenes in low light and fast action
  • The camera automatically selects from ISO 64 to ISO 3200 based on lighting conditions
  • ISO 3200 and 6400 available at 3 MP and less in PASM modes

On-camera picture-enhancing features

  • Easily capture and create great shots with features such as on-camera cropping, blurry picture alert, and digital red-eye reduction
  • Panorama stitch mode combines up to three shots into one large picture on-camera
  • Verify the exposure of your picture using the histogram feature on live view, quick view and review

Shoot video with ease

  • Record continuous HD video (1280 × 720) at 30 fps or VGA video (640 × 480) at 30 fps with stereo sound and on-camera editing
  • Video print options include 1, 4, 9, and 16-up prints
  • Save single frames and e-mail to family and friends

Internal memory plus

  • Don’t miss a shot if your memory card becomes full—switch to in-camera memory quickly, thanks to the internal memory plus feature
  • 64 MB of internal memory[4]and SD/SDHC card compatibility lets you start shooting right out of the box

Ni-MH rechargeable batteries & charger

Always be prepared with the power of the included Ni-MH rechargeable batteries and charger.


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