DIGITAL PHOTOGRAPHY NEWS

Printroom Shakes Up Online Pro Photography Landscape with New Streamlined Web Site, Sophisticated Flash Web Storefronts and Enhanced Services

Pro Photo Businesses Go Live in Mere Minutes with Dynamic Flash-Driven Websites that include Integrated Storefronts, Support, and Top-Quality Lab Services

October 18, 2007. Santa Clara, Calif – Printroom, a leading provider of complete online storefront, printing and fulfillment services to professional photographers, has again redefined the business of photography by launching a completely re-imagined, streamlined Printroom.com web site with significant new capabilities and membership services. Leveraging modern Web 2.0 concepts and building on seven years’ experience supporting more than 15,000 professionals, the new streamlined Printroom.com site enables photographers to create their own branded dynamic, Flash-driven websites in just minutes. These sites are backed by Printroom’s proven e-commerce tools to drive sales and build business. The new site-building tool can be previewed at www.printroom.com/webwizard.

“Until now, photographers had to either settle for a very basic web storefront or spend thousands to have specialists build a custom web site,” said Andrew Baum, Printroom vice president of marketing. “Printroom effectively shortens the distance between the shutter and profits by enabling photographers to have their own compelling Flash website, complete with Printroom’s highly regarded lab services and fulfillment, for just $99 per year. Now every photographer can compete aggressively, impressing clients with the most comprehensive online photography presentation and services. From our website to our tools, Printroom has made everything fast and easy, so photographers can put all of their focus on what they do best, photography.”

Printroom has immediately begun offering this new service on its web site at www.printroom.com and is showcasing its features at the Photo Plus Expo at New York’s Jacob Javits Center, October 18-20, Booth 248.

New Complete, Custom Flash Website in Minutes

The all new Printroom Pro membership provides photographers with a novel Flash web wizard that enables them to build, in minutes, a custom, multi-page website that rivals site development that typically costs thousands of dollars. Photographers can have as much, or as little, input as they want to market their photography and services, with the ability to add and edit animated slideshows of their best photos for display on their homepage, as well as their own content, logos and information throughout the site. The service enables photographers to quickly create personalized, secure galleries for individual clients. Printroom Pro costs just $99 per year or $9.99 per month.

Printroom Pro membership members also receive:

• Live, web-based training to ensure ongoing success
• Professional quality with a 100% satisfaction guarantee
• Personal membership manager
• Complete telephone support for both photographers and their customers

Advanced Sales System and Professional Lab Service

Printroom gives photographers complete control over sales including the option to set their own pricing for events, individual galleries and even specific products. Professional-grade photo papers such as Fuji, Kodak, and Ilford, continuous-tone processing just like film, and true black & white developing together ensure that customers receive the long-lasting prints that they expect from a professional photographer. Prints are available in over 30 sizes, from wallet to 40x60 inches, and photographers can offer choices from nine canvas-wrapped prints, proof books in two sizes and downloadable formats. Photographers can also offer dozens of gift, novelty, wedding and sports products to meet any market need.

Complete Control Made Easy from any PC or Mac

Pro Studio Manager, Printroom’s exclusive photo management software, saves time and makes efficient use of a photographer’s online storage space by automatically generating thumbnails of photos before uploading. As a result, uploads are quick and photographers can provide their clients virtually instantaneous access to their photos on the web, enabling the client to make purchases while the excitement of the moment is still fresh in their minds.

New Printroom Membership Structure

In addition to the new Pro Membership, Printroom offers a no cost Classic Membership and an expanded Premium Membership that offers unlimited storage and enhanced integration between Printroom and the photography studio. For complete information and a preview of the all Printroom service offerings, visit www.printroom.com.

About Printroom

Printroom helps professional photographers of all genres, including event, portrait, sports and weddings, focus on their craft by taking care of their business with complete printing, sales, fulfillment and support. One of Entrepreneur Magazine’s Hot 500 Fastest Growing Businesses in America, Printroom supports more than 15,000 professional photographers who rely on Printroom to build and maintain their electronic storefronts while satisfying their demanding clientele with top quality prints and photo products. In addition to working with photographers, Printroom is the leading fan photography service in the United States, supporting the operations of top entertainment and sports companies such as American Idol, NASCAR, Justin Timberlake, Miss America, Barbra Streisand, as well as numerous teams from Major League Baseball, National Hockey League, National Basketball Association and National Football League. For more information visit www.printroom.com.