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Monday, 09/19/16 -
Olympus responds to the needs of advanced photographers with the new flagship FL-900R Electronic Flash, a high-intensity flash with a maximum guide number of 58 and 10 fps sequential shooting tracking speed when paired with the new OM-D® E-M1 Mark II camera body, the fastest in its class. The compact, lightweight Micro Four Thirds® system-compliant flash is dust-proof, splash-proof and freeze-proof (-10°C)[3] and pairs with the weatherproof E-M1 Mark II, E-M1, E-M5 Mark II cameras and M.ZUIKO® PRO lenses to give users peace of mind when shooting in a wide variety of extreme conditions.


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Monday, 09/19/16 -
In response to unprecedented interest from professional photographers, FUJIFILM North America Corporation today announces the development of the new medium format FUJIFILM GFX mirrorless digital camera system that will deliver unmatched and exceptional image quality. The innovative GFX system will reach a new Fujifilm photographic standard, and support its ongoing commitment to providing the total imaging solution for photographers.


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Monday, 09/19/16 -
Olympus introduces the Olympus PEN E-PL8, a compact interchangeable-lens camera featuring stunning image quality, simplified selfie functions and creative control, all in a stylish design that’s perfect for every occasion. As the newest model in Olympus’ renowned PEN® lineup, the Olympus PEN E-PL8 combines a sophisticated, lightweight body with Olympus imaging technology and multiple creative functions to deliver photographic expression beyond a smartphone for those looking to capture the brilliant details of their active lifestyle. To further enhance users’ creativity, the new Olympus Image Palette (OI.Palette) smart device app brings popular creative features from Olympus interchangeable lens cameras to smartphones and tablets.


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Monday, 09/19/16 -
Olympus announces the development of its newest flagship camera and the latest addition to the award-winning OM-D series, the Olympus® OM-D E-M1 Mark II, a compact system camera with performance capabilities that surpass pro-level DSLRs. The Olympus OM-D E-M1 Mark II will be designed to deliver incredible speed, superior image resolution and a host of new shooting features to expand the boundaries of photographic expression.


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Monday, 09/19/16 -
Sigma today unveiled its new 85mm F1.4 DG HSM Art, 12-24mm F4 DG HSM Art and 500mm F4 DG OS HSM Sport lenses. The new Sigma 85mm F1.4 Art lens is engineered to support the highest resolution sensors on the market with an exceptional degree of sharpness. Boasting the renowned Global Vision image quality from center to edge, the new Sigma 12-24mm F4 features the largest aspherical glass mold in the industry, offering photographers an ultra-wide angle zoom with virtually no distortion, flare or ghosting. The flagship Sigma super telephoto 500mm F4 Sport lens incorporates the very latest in Sigma optical technology and innovation. Designed for the professional sports and wildlife shooter, the ultra-durable lens features magnesium alloy components, a carbon fiber hood, a water and oil resistant front element, and is dust and splash proof.


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Monday, 09/19/16 -
Sony today introduced their new flagship A-mount camera, the A99 II. The new A99 II camera is Sony's first full-frame camera to feature the acclaimed 4D Focus system, bringing a supreme level of AF performance to Sony's A-mount line-up. The Hybrid Phase Detection AF system is enabled by combining a precision 79-point dedicated phase detection AF sensor with 399 focal plane phase detection AF points to produce a 79 hybrid cross AF point array. In addition to its advanced autofocusing, the A99 II has been designed to allow for high resolution, continuous shooting at high frame rates. The back-illuminated full-frame 42.4MP(9) Exmor R CMOS sensor in the new a99 II model features a gapless-on-chip design that allows for fast readout of large volumes of data and maximizes light gathering ability.


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Monday, 09/19/16 -
Panasonic today introduced the LUMIX LX10, the ultimate compact camera, as the latest addition to the popular LX Series. The new LUMIX LX10 boasts the newly developed F1.4 high-speed LEICA DC VARIO-SUMMILUX lens and the large, 1-inch High Sensitivity MOS Sensor with 20.1-megapixel resolution. LUMIX LX10 performance has been enhanced by integrating a 4K video recording capability and advanced functions for creative use in a sleek, compact body. The LUMIX LX10’s LEICA DC VARIO-SUMMILUX lens features a fast F1.4-2.8 aperture (35mm camera equivalent: 24-72mm) with an aperture ring that allows direct, intuitive control of the aperture to take maximum advantage of this high-speed lens. The LUMIX LX10 records smooth, high-resolution QFHD 4K videos in 3840x2160 at 30p(60Hz) or 24p in MP4. he 1-inch MOS Sensor enables high-quality image recording with extraordinary detail. The combination of the High Sensitivity MOS Sensor and a Venus Engine achieves a maximum ISO 12,800 high sensitivity recording with high picture quality that goes beyond the limits of compact digital cameras.


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Monday, 09/19/16 -
Panasonic is proud to introduce the DMC-G85 (G85), a new rugged-design DSLM (Digital Single Lens Mirrorless) camera, as the latest member of the LUMIX G Series. The LUMIX G85 incorporates a host of advanced technologies and practical functions in a compact body for field use. The LUMIX G85 packs a host of advanced functions and technologies that let users capture unmissable moments. Taking advantage of 4K technology, users can capture the fleeting photo opportunities at 30 fps in 8-megapixel equivalent resolution to save as a 4K PHOTO. The 16.0-megapixel Digital Live MOS Sensor without Low Pass filter and the new Venus Engine combine to achieve crisp, high resolution images in detail with high contrast, impressive color reproduction and max. ISO 25,600 high sensitivity.


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Monday, 09/19/16 -
Panasonic toda introduces the new LUMIX compact digital camera DMC-FZ2500(FZ2500) that boasts exceptionally high performance in both photography and videography. The newly developed 20x optical zoom LEICA DC VARIO-ELMARIT lens serves as the eye of the camera to achieve excellent detail. The large, 1-inch 20.1-megapixel High Sensitivity MOS Sensor lets the user capture clear images with minimum noise even when shooting at a high ISO. Wi-Fi® connectivity lets users connect the camera to smartphone or tablet to expand the flexibility in shooting, storing, and sharing images.


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