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Monday, 09/19/16 -
Today, Nikon Inc. announced the new line of KeyMission action cameras that encourages users to discover, capture and share their personal missions from an entirely new perspective. Rooted in Nikon’s legendary excellence in imaging innovation, this new camera lineup offers users a hands-free way to push the limits and document their adventures through high-quality immersive video that puts the viewer in the middle of the action. Previewed at CES 2016, the rugged KeyMission 360 is the first Nikon camera capable of full 360° video in 4K UHD, providing users a unique way to create engaging content like never before. Also introduced today is the new Nikon KeyMission 170, an adventure-ready camera capable of amazing stills and 4K UHD video at a wide-angle point of view, as well as Nikon’s KeyMission 80, a compact and lightweight camera for capturing the spontaneous moments of everyday life.


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Monday, 09/19/16 -
The new M.Zuiko Digital ED 30mm f3.5 Macro (35mm equivalent: 60mm) Premium lens is designed for exceptional optical performance and image quality in a lightweight compact form. This macro lens is the latest addition to the award-winning M.Zuiko family of Micro Four Thirds lenses that deliver crystal-clear image quality and exquisite bokeh for entry-level and advanced users looking to produce flawless, professional-quality images and videos of everyday subjects.


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Monday, 09/19/16 -
Olympus once again challenges conventional lens design with the new Olympus M.ZUIKO Digital ED 12-100mm f4.0 IS PRO (24-200mm focal length in 35mm equivalent), a compact, lightweight, high-magnification zoom lens that maintains a constant aperture of f4.0 from wide angle to telephoto. The latest addition to the M.ZUIKO PRO series incorporates powerful image stabilization (IS) and covers a focal length range that typically would require two zoom lenses to deliver unrivaled mobility for professionals looking to capture outstanding images in an expanded array of handheld shooting situations.


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Monday, 09/19/16 -
Olympus expands its award-winning M.ZUIKO PRO lens lineup with the breakthrough M.ZUIKO Digital ED 25mm f1.2 PRO (50mm focal length in 35mm equivalent). This Micro Four Thirds® system lens boasts a superior optical design with 19 lens elements in 14 groups that thoroughly prevents aberration, distortion and fringing to achieve superb resolution and beautiful defocusing effects from its widest aperture setting of f1.2.


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Monday, 09/19/16 -
Olympus responds to the needs of advanced photographers with the new flagship FL-900R Electronic Flash, a high-intensity flash with a maximum guide number of 58 and 10 fps sequential shooting tracking speed when paired with the new OM-D® E-M1 Mark II camera body, the fastest in its class. The compact, lightweight Micro Four Thirds® system-compliant flash is dust-proof, splash-proof and freeze-proof (-10°C)[3] and pairs with the weatherproof E-M1 Mark II, E-M1, E-M5 Mark II cameras and M.ZUIKO® PRO lenses to give users peace of mind when shooting in a wide variety of extreme conditions.


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Monday, 09/19/16 -
In response to unprecedented interest from professional photographers, FUJIFILM North America Corporation today announces the development of the new medium format FUJIFILM GFX mirrorless digital camera system that will deliver unmatched and exceptional image quality. The innovative GFX system will reach a new Fujifilm photographic standard, and support its ongoing commitment to providing the total imaging solution for photographers.


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Monday, 09/19/16 -
Olympus introduces the Olympus PEN E-PL8, a compact interchangeable-lens camera featuring stunning image quality, simplified selfie functions and creative control, all in a stylish design that’s perfect for every occasion. As the newest model in Olympus’ renowned PEN® lineup, the Olympus PEN E-PL8 combines a sophisticated, lightweight body with Olympus imaging technology and multiple creative functions to deliver photographic expression beyond a smartphone for those looking to capture the brilliant details of their active lifestyle. To further enhance users’ creativity, the new Olympus Image Palette (OI.Palette) smart device app brings popular creative features from Olympus interchangeable lens cameras to smartphones and tablets.


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Monday, 09/19/16 -
Olympus announces the development of its newest flagship camera and the latest addition to the award-winning OM-D series, the Olympus® OM-D E-M1 Mark II, a compact system camera with performance capabilities that surpass pro-level DSLRs. The Olympus OM-D E-M1 Mark II will be designed to deliver incredible speed, superior image resolution and a host of new shooting features to expand the boundaries of photographic expression.


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Monday, 09/19/16 -
Sigma today unveiled its new 85mm F1.4 DG HSM Art, 12-24mm F4 DG HSM Art and 500mm F4 DG OS HSM Sport lenses. The new Sigma 85mm F1.4 Art lens is engineered to support the highest resolution sensors on the market with an exceptional degree of sharpness. Boasting the renowned Global Vision image quality from center to edge, the new Sigma 12-24mm F4 features the largest aspherical glass mold in the industry, offering photographers an ultra-wide angle zoom with virtually no distortion, flare or ghosting. The flagship Sigma super telephoto 500mm F4 Sport lens incorporates the very latest in Sigma optical technology and innovation. Designed for the professional sports and wildlife shooter, the ultra-durable lens features magnesium alloy components, a carbon fiber hood, a water and oil resistant front element, and is dust and splash proof.


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