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Pentax News Page


Tuesday, 02/10/15 -
Building upon the legacy of developing durable SLR cameras, RICOH IMAGING AMERICAS CORPORATION is pleased to announce the launch of the PENTAX K-S2 featuring a 20 megapixel, AA Filter-less CMOS sensor with Prime MII. The PENTAX K-S2 offers high image quality and functionality and guarantees compelling imagery. With its weather-resistant body, built-in Wi-Fi and NFC sharing component, it is the perfect companion for families and those who enjoy capturing images. Kitted with the PENTAX K-S2 is a newly designed, ultra-sleek retractable standard zoom lens that measures under 1.5 inches in height. The PENTAX K-S2 kit including a new retractable standard zoom lens will be available in standard colors for $799.95 retail. Availability in April.


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Tuesday, 02/10/15 -
The adventure continues with the WG-5 GPS, the newest adventure proof camera brought to you by RICOH IMAGING AMERICAS CORPORATION. The latest companion in the WG series is equipped with new features for active, on-the-go photographers including a new underwater mode and enhanced Interval Shooting settings that allow multiple images to be taken over a pre-set time in both still and video modes. With an easy to hold, non-slip body and over two full hours of operation, there is no need to be concerned about missing any exciting moments.


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Thursday, 02/05/15 -
RICOH is pleased to announce the launch of two new HD PENTAX D FA Lenses. Designed for use with current PENTAX K-mount DSLR cameras and future PENTAX sensor technology, these lenses offer ranges not found in previous PENTAX lens models, including a star-series telephoto zoom and super- telephoto zoom ideal for capturing clear images of distant subjects and weather resistant for shooting in all conditions.


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Thursday, 06/13/13 -
Pentax today announced the Q7 compact system camera. Available for order in 120 eye-catching color combinations through PENTAX's Color To OrderTM system, the Q7 gives creative control to the consumer with a complete system of interchangeable lenses, filters, viewfinders, and fun smart effects and digital filters enable truly limitless creativity. Weighing in a just 7 ounces, the Q7's compact body enables easily poket-able portability while the fun filters and assorted lens variety inspire the casual photographer to elevate their creativity. With 19 smart effects and filters and seven lenses, a retro look and feel can easily be applied in-camera with the ability to layer different effects for greater expression and better image quality than cell phones ever dreamt of.


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Thursday, 06/13/13 -
Pentax today introduced the PENTAX K-50 DSLR featuring advanced functionality beyond its mid-level classification and combines a uniquely advanced feature set with a consumer-friendly price tag and 120 color combinations to meet an important additional demand of the creative consumer: personal style. Also introduced today is the PENTAX K-500 which features a 16 megapixel APS-C CMOS image sensor, fast continuous shooting, high sensitivity shooting up to ISO 51200, 100% field of view, in-body shake reduction, and an advanced auto focus module.


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Tuesday, 01/29/13 -
Leveraging its long-standing and comprehensive expertise in the waterproof category, Pentax has introduced the 15th generation in its adventureproof line-up of point and shoot cameras, the WG-3. Its newly designed, large-aperture, 4x optical zoom lens (with the maximum aperture of F2.0 at wide-angle end), high-sensitivity, back-illuminated 16 megapixel CMOS image sensor, and sensor-shift Shake Reduction system ensure sharp, high-quality, low-noise images.

The rugged features of the WG-3 include an improved waterproof depth rating to 45 feet, while the WG-3 GPS offers enhanced GPS functionality for geo-tagging images that can be mapped back to your journey and a dedicated second display showing compass direction, elevation or depth below water. Additionally, the WG-3's category defining Digital Microscope mode and six LED lights surrounding the lens barrel enable focusing as close as one centimeter from the subject producing bright, shadow-free macro images. Priced at $349.95 the new WG-3 GPS is available in a choice of purple or green. The WG-3 is available in black or orange for a price of $299.95.



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Tuesday, 01/29/13 -
PENTAX today announced the availability of the compact and highly portable WG-10 adventureproof point and shoot camera, an ideal option for the on-the-go shooter who requires a capable yet sturdy image and video capturing device. Its durable assembly and robust feature-set makes the WG-10 the ideal companion camera for life's explorers; striking the perfect balance between a point and shoot and PENTAX's category defining adventure-ready features.

Waterproof to depths of 33 feet, the WG-10 can withstand the rough-and-tumble lifestyle of an active shooter. The WG-10 bridges the gap between the common point and shoot and life's more challenging photo opportunities that might require waterproofing or the ability to function in a very cold environment; like a trip to the waterpark or an impromptu snowball fight. The WG-10 offers a 14 megapixel backlit CMOS image sensor and a state-of-the-art imaging processing engine assuring rich and detailed imagery. The WG-10 will be available in mid-April in red for $179.95.



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Tuesday, 09/11/12 -
PENTAX today announced the HD PENTAX D FA 645 Macro 90mm F2.8 ED AW SR interchangeable medium-telephoto lens, designed for the company's 645D SLR medium format camera. When mounted on a PENTAX 645D, this lens offers a 35mm equivalent focal length of approximately 71mm (or approximately 56mm when mounted on a PENTAX 645 film-format camera body). By incorporating two ED (extra-low dispersion) elements and one glass-molded aspherical element in its optics, the lens assures high resolution image reproduction over the entire image field, while effectively minimizing chromatic aberration – a problem commonly associated with fast lenses.


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Tuesday, 09/11/12 -
PENTAX today announced the introduction of its PENTAX K-5 II and K-5 IIs flagship digital SLR cameras, designed to advance the company's well-received K-5 camera, which launched in October 2010. These new dustproof, weather-resistant and cold-resistant cameras include a newly developed SAFOX X AF sensor that delivers the broadest autofocusing EV range (-3 EV to +18 EV) in its class. In addition, the PENTAX K-5 IIs is offered without an anti-aliasing filter, making it the perfect solution for photographers who practice commercial and studio photography where camera settings, lens selection, lighting, and other shooting conditions are controlled.

Features include: High resolution CMOS sensor for true-to-life images with minimal noise; 3.0 inch, wide-view, air-gap-free LCD display with approximately 921,000 dots for excellent visibility when outdoors; Anti-aliasing filter-free feature of the K-5 IIs; Compact, solid body with dustproof, weather-resistant construction; Shake Reduction System; glass pentaprism finder with a 100% field of view; High-speed, continuous shooting to capture up to seven images in one second; more.



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