Pentax News Page
Tuesday, 01/29/13 - Leveraging its long-standing and comprehensive expertise in the waterproof category, Pentax has introduced the 15th generation in its adventureproof line-up of point and shoot cameras, the WG-3. Its newly designed, large-aperture, 4x optical zoom lens (with the maximum aperture of F2.0 at wide-angle end), high-sensitivity, back-illuminated 16 megapixel CMOS image sensor, and sensor-shift Shake Reduction system ensure sharp, high-quality, low-noise images.
The rugged features of the WG-3 include an improved waterproof depth rating to 45 feet, while the WG-3 GPS offers enhanced GPS functionality for geo-tagging images that can be mapped back to your journey and a dedicated second display showing compass direction, elevation or depth below water. Additionally, the WG-3's category defining Digital Microscope mode and six LED lights surrounding the lens barrel enable focusing as close as one centimeter from the subject producing bright, shadow-free macro images. Priced at $349.95 the new WG-3 GPS is available in a choice of purple or green. The WG-3 is available in black or orange for a price of $299.95.
 PENTAX today announced the availability of the compact and highly portable WG-10 adventureproof point and shoot camera, an ideal option for the on-the-go shooter who requires a capable yet sturdy image and video capturing device. Its durable assembly and robust feature-set makes the WG-10 the ideal companion camera for life's explorers; striking the perfect balance between a point and shoot and PENTAX's category defining adventure-ready features.
Waterproof to depths of 33 feet, the WG-10 can withstand the rough-and-tumble lifestyle of an active shooter. The WG-10 bridges the gap between the common point and shoot and life's more challenging photo opportunities that might require waterproofing or the ability to function in a very cold environment; like a trip to the waterpark or an impromptu snowball fight. The WG-10 offers a 14 megapixel backlit CMOS image sensor and a state-of-the-art imaging processing engine assuring rich and detailed imagery. The WG-10 will be available in mid-April in red for $179.95.
Tuesday, 09/11/12 - PENTAX today announced the HD PENTAX D FA 645 Macro 90mm F2.8 ED AW SR interchangeable medium-telephoto lens, designed for the company's 645D SLR medium format camera. When mounted on a PENTAX 645D, this lens offers a 35mm equivalent focal length of approximately 71mm (or approximately 56mm when mounted on a PENTAX 645 film-format camera body). By incorporating two ED (extra-low dispersion) elements and one glass-molded aspherical element in its optics, the lens assures high resolution image reproduction over the entire image field, while effectively minimizing chromatic aberration – a problem commonly associated with fast lenses.
Tuesday, 09/11/12 - PENTAX today announced the introduction of its PENTAX K-5 II and K-5 IIs flagship digital SLR cameras, designed to advance the company's well-received K-5 camera, which launched in October 2010. These new dustproof, weather-resistant and cold-resistant cameras include a newly developed SAFOX X AF sensor that delivers the broadest autofocusing EV range (-3 EV to +18 EV) in its class. In addition, the PENTAX K-5 IIs is offered without an anti-aliasing filter, making it the perfect solution for photographers who practice commercial and studio photography where camera settings, lens selection, lighting, and other shooting conditions are controlled.
Features include: High resolution CMOS sensor for true-to-life images with minimal noise; 3.0 inch, wide-view, air-gap-free LCD display with approximately 921,000 dots for excellent visibility when outdoors; Anti-aliasing filter-free feature of the K-5 IIs; Compact, solid body with dustproof, weather-resistant construction; Shake Reduction System; glass pentaprism finder with a 100% field of view; High-speed, continuous shooting to capture up to seven images in one second; more.
Tuesday, 09/11/12 - Pentax today announced two new lenses designed specifically for use with all K-mount camera bodies. The new smc PENTAX DA 18-270mm F3.5-6.3 ED SDM high magnification interchangeable zoom lens offers a 15X zoom ratio to cover focal lengths from wide angle to super telephoto, while its built-in supersonic AF driving mechanism achieves both smooth, quiet autofocusing operation in a compact, lightweight design.
The new HD PENTAX DA 560mm F5.6 ED AW interchangeable super-telephoto lens, featuring PENTAX’s exclusive HD Coating – a newly developed high grade multi-layer lens coating – and telescope-type optics, delivers clear, well-defined images of distant subjects.
Tuesday, 09/11/12 - Pentax Ricoh today announced the new 12.4 megapixel PENTAX Q10 interchangeable lens camera, new Q-Mount PENTAX 06 15-45mm F2.8 telephoto zoom lens and Adapter Q for PENTAX K-mount lenses, expanding its family of compact Q series products.
The super-compact and ultra-lightweight PENTAX Q10, barely larger than a deck of cards, offers digital-SLR-quality photography for photographers of all levels. Based on the popular PENTAX Q - the world's smallest, lightest digital interchangeable lens camera* – the Q10 features a newly adopted CMOS image sensor and an upgraded algorithm to provide users with improved performance, including higher quality images and faster autofocus (AF) operation.
Thursday, 08/30/12 - PENTAX today announced instant rebates on its K-01 interchangeable lens camera (ILC) and K-30 Digital SLR (DSLR) camera. Consumers can also take advantage of instant rebates on a wide variety of PENTAX lenses as well as increased savings when lens purchases are coupled with the purchase of any PENTAX K-mount camera. Additionally, PENTAX has announced significant price reductions on the 645D medium format camera and Q interchangeable lens camera.
The instant rebates on the purchase of a K-01 are being offered from September 1, 2012 through September 30, 2012 and range from $200 - $300 depending on the type of K-01 kit purchased. Customers who purchase the K-30 between September 1, 2012 and October 31, 2012 will receive a $50 instant rebate. Additionally, PENTAX is offering instant rebates ranging from $50 - $100 on a variety of DA and DA* lenses through December 31, 2012. For even greater savings, lens rebate amounts will double when combined with the purchase of any PENTAX K-mount DSLR or ILC.
Wednesday, 08/22/12 - Pentax today announced the introduction of its PENTAX X-5 digital camera, an ideal choice for photographers who want to easily capture beautiful, high-quality images of a wide variety of subjects and scenes. Featuring a powerful high-magnification optical 26X super-telephoto zoom lens, the new PENTAX X-5 provides photographers with a focal length of 4mm-104mm (22.3mm ultra-wide angle to 580mm super telephoto 35mm equivalent). Coupled with the camera's Macro mode, which allows photographers to capture dramatic close-up images of subjects as near to the lens as 0.4 inches, the X-5 delivers an extensive range of creative photographic possibilities.
Tuesday, 05/22/12 - PENTAX today announces the introduction of its new smc PENTAX-DA 50mm f/1.8 medium-telephoto autofocus lens, which is designed exclusively for use with the company's K-mount interchangeable-lens (ILC) digital cameras. Thanks to state-of-the-art optical design technology from PENTAX, the lens' image coverage is optimized for PENTAX K-mount ILC cameras to deliver sharp, clear images from edge to edge. With a sleek, modern look and a lightweight body, the new PENTAX-DA 50mm f/1.8 lens was designed with versatility and flexibility in mind and is ideal for photographers of varying levels, from amateurs to professionals. The PENTAX-DA 50mm f/1.8 lens will be available July 2012 with a retail price of $249.95.
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